Author: Eric Ries
Description: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Resume: Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. A mission of a start-up company is to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The approach of the book companies that are both more capital efficient and that leverage human creativity more effectively. It relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles. It focuses on how companies could measure actual progress without resorting to vanity metrics and how to learn what customers really want. It enables a company to shift directions flexible and altering plans inch by inch, minute by minute.
The Lean Startup book offers entrepreneurs a way to adapt and adjust before it’s too late. In the age when companies need to innovate more than ever, The Lean Startup provides a scientific approach to creating and managing successful start-ups.